Linkedin Live Series: How to Kickstart your Email Marketing

Introduction  Over the past few weeks, I have been running a series of Linkedin Lives to help businesses and business owners grow their businesses and market themselves more effectively. Back in April, I was joined by Claire Shelley to discuss the importance of having a mailing list and how you can use social media to […]

10 Steps to a Successful Social Media Strategy

Introduction ‘Focus on the core problem your business solves and put out lots of content, enthusiasm and ideas about how to solve that problem’ Laura Fitton. Strategy and planning are essential to successful social media marketing, and taking the time to develop these will ensure you have a recipe for success. It is tempting to […]

How to review your Social Media and set yourself up for Success

How business owners can audit and review their social media to ensure they are making good progress and profiting from it.

Social Media versus email marketing: Why you should combine both?

Introduction As a social media consultant, I have always embraced and preached the benefits of well done, strategic social media and what it can do for your business. It simply can’t be beaten as an effective way to reach a new audience and learn more about your current one. It is also for so many […]

Where is my ideal client, and how can I get them to buy from me

Introduction Last week I ran a poll in my Facebook Group; I asked my lovely members what their most prominent social media challenge was. The top result was ‘I don’t know where my ideal clients hang out.  It’s a question I have been asked time and time again, and I know it’s a massive frustration […]

Make your social media work smarter and harder

Introduction Even if you are a productivity ninja, it can be hard to stay on top of everything. Sadly, as a small business owner, it can be challenging to make time for your marketing and focus on growing your business.  In 2021’s online and digital landscape, it is more than ever crucial to stay visible, […]

The lessons I learnt in 2020

A blog post about the business lessons I learnt in 2020 and why you shouldn't compare yourself to other people.

Why do I need a Social Media Strategy?

In this article, I outline how and why a Social Media Strategy vital for your success.

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