Introduction On Friday 20th June, I was joined by Mo Kanjilal for a live discussion on LinkedIn entitled ‘How to Build a Personal Brand without being too Personal’. Mo is the Founder & Director at Edge of Difference, the co-author of The Inclusion Journey book, and a TEDx Speaker. She helps businesses create diverse […]
Introduction On Friday, 6th June, I was joined by Claire Shelley, a Meta Ads Strategist, for a live discussion on how a Robust Email Strategy will help you create more successful Meta Ads Campaigns. To learn more about the powerful combination of Meta Ads and Email Marketing, you can watch the replay by clicking […]
On Thursday 1st May 2025, I was joined by Vaishali Shah from Creative ID for a LinkedIn live discussion on the Relationship between Branding and Marketing. Your Hosts Vaishali Shah is the founder of Creative ID, a branding and marketing consultancy. She helps businesses connect the dots between their branding and marketing to get noticed […]
Introduction Do you want to build an email list of active, engaged subscribers who are interested in what you have to say and want to buy from you? It’s not as easy as you might think. In 2025, we are bombarded with advertising and marketing messages. People are savvy and often reluctant to give out […]
On Friday, 21st March 2025, I was joined by Katie Merrien from Commuikate Design to discuss how you can incorporate accessibility into your marketing strategy. Your Hosts Katie Merrien: Katie has a visual messaging business called Communikate Design; she helps people tell people things. Turning complicated and written information into animations, illustrations and graphic designs. […]
I recently ran a LinkedIn live with Kelly Drewett from Kaydee Web. Please take a look at the video below, or if you are more of a reader, you can see the highlights in the blog post. Introduction I’m a little bit nervous because I haven’t done one of these for a while. Still, we’re […]
Introduction Email marketing often gets a bad rap for being unsexy, difficult to understand and complicated to set up. So, many business owners tell me they don’t see the point of marketing their business via email – or that they just use it to send the occasional email. In this blog post, I share some […]
Introduction Repurposing or reusing existing marketing content to create other marketing content can be a huge time saver. And a fantastic use of your time, money and resources. It’s essentially recycling what you already have available. If you have spent time writing a blog, producing a video or preparing a talk, you will want to […]
Introduction In my second Linkedin Live, I discussed how to Succeed on Social Media with Beth Kirk of Socially Oxford. The main thing that struck me throughout this conversation is that the fundamentals of success on social media don’t change. You need to be authentic and engaged and have a clear strategy and plan before […]
Introduction Over the past few weeks, I have been running a series of Linkedin Lives to help businesses and business owners grow their businesses and market themselves more effectively. Back in April, I was joined by Claire Shelley to discuss the importance of having a mailing list and how you can use social media to […]
Introduction ‘Focus on the core problem your business solves and put out lots of content, enthusiasm and ideas about how to solve that problem’ Laura Fitton. Strategy and planning are essential to successful social media marketing, and taking the time to develop these will ensure you have a recipe for success. It is tempting to […]
How business owners can audit and review their social media to ensure they are making good progress and profiting from it.
Introduction As a social media consultant, I have always embraced and preached the benefits of well done, strategic social media and what it can do for your business. It simply can’t be beaten as an effective way to reach a new audience and learn more about your current one. It is also for so many […]
Introduction Last week I ran a poll in my Facebook Group; I asked my lovely members what their most prominent social media challenge was. The top result was ‘I don’t know where my ideal clients hang out. It’s a question I have been asked time and time again, and I know it’s a massive frustration […]
Introduction Even if you are a productivity ninja, it can be hard to stay on top of everything. Sadly, as a small business owner, it can be challenging to make time for your marketing and focus on growing your business. In 2021’s online and digital landscape, it is more than ever crucial to stay visible, […]
A blog post about the business lessons I learnt in 2020 and why you shouldn't compare yourself to other people.
In this article, I outline how and why a Social Media Strategy vital for your success.
Reasons why social media training is important for business growth
An influencer is defined by the Cambridge Dictionary as ‘Someone who affects or changes the way that other people behave, for example through their use of social media.’
Find out what The Sussex Social could do for your business.