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How to repurpose content for your social media

August 4, 2023

Introduction Repurposing or reusing existing marketing content to create other marketing content can be a huge time saver. And a fantastic use of your time, money and resources. It’s essentially recycling what you already have available.  If you have spent time writing a blog, producing a video or preparing a talk, you will want to […]

Linkedin Live Series: How to Succeed on Social Media in 2022

June 16, 2022

Introduction In my second Linkedin Live, I discussed how to Succeed on Social Media with Beth Kirk of Socially Oxford.  The main thing that struck me throughout this conversation is that the fundamentals of success on social media don’t change. You need to be authentic and engaged and have a clear strategy and plan before […]

Linkedin Live Series: How to Kickstart your Email Marketing

May 18, 2022

Introduction  Over the past few weeks, I have been running a series of Linkedin Lives to help businesses and business owners grow their businesses and market themselves more effectively. Back in April, I was joined by Claire Shelley to discuss the importance of having a mailing list and how you can use social media to […]

10 Steps to a Successful Social Media Strategy

October 19, 2021

Introduction ‘Focus on the core problem your business solves and put out lots of content, enthusiasm and ideas about how to solve that problem’ Laura Fitton. Strategy and planning are essential to successful social media marketing, and taking the time to develop these will ensure you have a recipe for success. It is tempting to […]

How to review your Social Media and set yourself up for Success

July 28, 2021

How business owners can audit and review their social media to ensure they are making good progress and profiting from it.

Social Media versus email marketing: Why you should combine both?

June 8, 2021

Introduction As a social media consultant, I have always embraced and preached the benefits of well done, strategic social media and what it can do for your business. It simply can’t be beaten as an effective way to reach a new audience and learn more about your current one. It is also for so many […]

Where is my ideal client, and how can I get them to buy from me

March 28, 2021

Introduction Last week I ran a poll in my Facebook Group; I asked my lovely members what their most prominent social media challenge was. The top result was ‘I don’t know where my ideal clients hang out.  It’s a question I have been asked time and time again, and I know it’s a massive frustration […]

Make your social media work smarter and harder

February 17, 2021

Introduction Even if you are a productivity ninja, it can be hard to stay on top of everything. Sadly, as a small business owner, it can be challenging to make time for your marketing and focus on growing your business.  In 2021’s online and digital landscape, it is more than ever crucial to stay visible, […]

The lessons I learnt in 2020

January 2, 2021

A blog post about the business lessons I learnt in 2020 and why you shouldn't compare yourself to other people.

Why do I need a Social Media Strategy?

September 27, 2020

In this article, I outline how and why a Social Media Strategy vital for your success.

7 reasons you need social media training

September 11, 2020

Reasons why social media training is important for business growth

What is an influencer and how can they help your business grow?

April 20, 2020

An influencer is defined by the Cambridge Dictionary as ‘Someone who affects or changes the way that other people behave, for example through their use of social media.’

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