In just 2 hours you will learn how to develop an actionable content plan you can start implementing immediately. By the end of the session you will:

  • Understand how to align your content with your audience’s needs for better engagement.
  • Be brimming with ideas about what to say about your business and where.
  • Have a system and process for planning your content – one that doesn’t take up all of your precious time.
  • Understand how to keep yourself accountable and have the techniques in place to overcome those ARGH moments.

Why Should I Attend?

Developing and implementing a plan for your marketing is something every business owner knows they need to do. You are told you need to be more visible, be more consistent and dare I say it – repeat your core message more times than you listened to Gnarls Barkley’s ‘Crazy’ in Summer 2006. 

But sometimes it’s easier said than done, and even with the best intentions, it’s easy to:

  • Get too busy with client work, life and rearranging your stationery draw to write that email, create those social media posts or refine that offer, and before you know it’s the end of the month and you’ve not done anything you intended to do, marketing-wise. 
  • Get the fear:  your posts didn’t perform as well as you hoped, your closest competitor and everyone else seems to be doing much better than you and the thought of sharing a photo of yourself, some positive client feedback and those videos everyone keeps wanging on about makes you want to lie in a dark room.
  • Become overwhelmed and exhausted: You have short bursts where you go hell for leather with your marketing – you’re everywhere all at once, and suddenly you’ve run out of ideas, feel like you’re boring everyone (and yourself) to tears and desperately need a break. 

Trust me, you are not alone. In the past 7 years, I’ve worked with 100’s of business owners, and unless they have a team of people who are dedicated to doing the marketing for them, it often falls by the wayside

If you are struggling to find the time or the motivation to create your marketing content, then the Content Planning Workshop will help you to:

  • Create a plan that fits with the time, money and resources you have available. 
  • Set goals and identify what’s working so you can focus on more of the good stuff.
  • Carve out time to create content for your own business.

What does the Workshop Include?

The workshop will include:

  • How to set realistic goals to help you stay on track and stop feeling overwhelmed. 
  • Practical and realistic tips for planning your content and understanding where you need to focus your efforts. 
  • A Short talk on planning, engaging and working out what is realistic for you.
  • Time to start planning that monthly strategy/ framework.
  • Advice on keeping yourself accountable.

The cost for the workshop is £27 and includes a workbook to plan your content.

Mel is thorough in her explanation of social media and how to use it for your business. She will provide honest feedback about what to spend time on and tailor her advice to your individual needs.

Thank you for all your help, patience and kindness you've made something that can be quite dry and boring into something I now understand more and your advice will definitely help us grow our audience and presence on these platforms.

 

 

Laura, Belgravia Gallery

Want to know how I can help? You can start the conversation here.

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