Do you want to use social media to attract more of the clients you love and want to work with and turn them from strangers into hot leads?
Would you like to stop worrying about what to say on social media and be confident that your content truly showcases your brilliant business?
Do you want to know what really works for you on social media, so you can stop wasting time and focus on your zone of genius?
This 4-week programme will teach you how to harness the power of social media and use it to grow your business—equipping you with the confidence, knowledge and technical skills you need to convert your social media followers into paying customers.
By the end of the programme, you will have a clear plan and strategy in place to ensure the time you spent on social media drives your business forward.
‘I have recently completed Mel’s Unlock your Social Media Confidence Course. Since working with Mel I feel like I am on the right track with my social media and have found ways to niche and batch my content and pricing and to market my services differently. The course is easy to access, in bite-sized pieces of work that are easy to fit into your week and helps you to gain clarity over what you really need to be doing on SM to save you time. The content was great but there was also so much value in the weekly coaching calls in terms of providing accountability and helping me to come up with and implement some great new ideas. I now have clarity, direction and more ideas for engagement and visibility around my social media marketing.’
Rachel Larkin, Nutribalance
You can start the programme at any time.
4 Modules to take you from zero to social media hero
By the end of the programme, you will know how to confidently use social media to build a profitable pipeline of clients you love and who want to shout about working with you from the rooftops.
Client Feedback:
‘This course has helped me with knowing who my audience are and how my content will speak to them. I am writing posts with purpose not just for the sake of posting. I understand my insights and how to use these. This is a great course to really understand why you are using social media. How you can use it more effectively to communicate with your audience and those you want to attract and really give you the confidence in being authentic and using your social with purpose.’
Louise Cornish, Personal Trainer.
Who is the programme for?
The programme is for businesses and business owners who want to use the power of social media to help them build a profitable business.
How much time do I need to set aside?
You can complete the programme in your own time. But if you wanted to do it all in four weeks, I would recommend setting aside 3 hours per week.
What if I can’t make the live Q&A’s?
These will be recorded and accessible via the Facebook group. You will also be able to post your questions in the Facebook Group.
Find out what The Sussex Social could do for your business.
Introduction to Social Media
Module One
80% of the UK’s population are active social media users. But to truly understand where to focus your efforts, you need to know how and why they are using it. In this module, you will get a solid introduction on how you use social media for your business. Including a complete walkthrough of each platforms key features and how you can use these to your advantage. We’ll also look at setting social media goals and how to apply these to the various stages of your social media journey.
The Rules of Attraction
Module Two
Social media is all about people – celebrating them, talking to them and building relationships with them. Your story is what is unique to your business and what will set you apart from your competitors. In this module, we explore how to tell your unique story by defining your mission, understanding your values and teaching you how to research and build a profile of your ideal client.
Creating Content That Converts
Module Three
Content is key to successful social media, yet we often overlook what we actually need to gather in advance and just dive in. In this module, we identify 5-7 key content pillars to help you understand exactly what to say and when to say it. As well as helping you to discover content you didn’t know you had. You will also learn how to create scroll stopping content and write social media copy that converts.
The Secrets of Success
Module Four
Social media is very much about engagement and building relationships to help you to sell. In this module, we look at how you can develop and leverage these relationships to gain more exposure and grow your business. We’ll also tackle the dreaded algorithm and how you can make it work for you.